Melisa Gonzalez
Graphic Design and Marketing Strategies
melisagz@gmail.com
About me::
I am a creative individual with an innate ability to capture the emotional essence of visual arts and the communicative and functional aspects of graphic design. My focus also extends to the more commercially-oriented areas of marketing, where I find true fulfillment.
My passion for design began in childhood, and throughout my career, I have developed a deep appreciation for marketing, which I consider a field in constant evolution and full of opportunities for innovation.
Ingenuity and effective communication are two of my greatest strengths. I have worked across diverse fields, with each experience enriching my perspective and contributing to my professional and personal development.
I actively share my graphic work and value constructive criticism. I firmly believe in the importance of receiving feedback from colleagues and friends, as their ideas and perspectives are essential for refining my projects.
I am constantly seeking to expand my knowledge and am passionate about disruptive ideas. My goal is to continue growing and deliver significant value in high-impact professional environments.
Web Design
I designed this landing page with the purpose of increasing sales conversions. In the first iteration, it was primarily used as an ad in Analytics. In the second iteration, a lead magnet was implemented, expanding the landing page to include more links and connect it with the company's main website.
Branding
My client's goal was to stand out with a simple yet memorable logo for her venture, using a soft and appealing color designed specifically for children. Additionally, she sought thematic customization that captured the characteristic fun of birthdays.
Monona, a gourmet chocolate shop, was looking for a simple yet distinctive logo.
Jardines Alejandro is a parks and gardens company in Buenos Aires that was looking for a simple logo reflecting simplicity. Additionally, they aimed to develop comprehensive branding including stationery and apparel.
MadeRo is a Tandil-based company specializing in the construction of wooden houses. My client sought a logo that would convey the essence and quality of their materials. The outcome was a logo that not only highlighted the uniqueness of their projects but also communicated the raw materials and reliability of their work in the construction sector.
My client, an electrician, was looking for a distinctive logo that would set him apart from the competition. He wanted something simple yet impactful, with colors that reflected professionalism and modernity. The result was a design that positioned his brand as a leader in the electrical sector.
Social media
Tarjeta Elebar
In Elébar, we implemented a monthly marketing strategy that proved highly effective in increasing engagement and converting it into sales. Each month, we organized a giveaway of popular products to capture our users' attention. The prizes, while not extravagant, generated significant interest thanks to a carefully crafted visual campaign. From graphic design to selecting trendy products, every detail was meticulously planned to maximize impact. Once winners were chosen, we invited them to a personalized award ceremony where they were warmly welcomed with professionalism. During these gatherings, we took advantage of the opportunity to capture photos and conduct interviews, creating content that not only celebrated the winners but also strengthened public trust in our brand. This combination of visual strategy, emotional engagement, and
commercial opportunity allowed us not only to connect with our audience but also to translate that connection into tangible sales and long-term brand loyalty. This process not only celebrated the winners but also strengthened public trust in our brand. It not only generated engagement but also provided strategic opportunities. As winners shared their experiences, our advisors had the chance to discreetly present our card and its benefits. This blend of visual strategy, emotional commitment, and business opportunity enabled us not just to connect with our audience but also to translate that connection into tangible sales and long-term loyalty to our brand.
Furthermore, part of our strategy involved designing disruptive graphics that captured the audience's attention. Through focus groups, we understood the importance of creating visually striking designs, even when the commercial offering remained constant. This tactic not only kept our brand image fresh but also ensured that each campaign resonated effectively with our audience, thereby enhancing engagement and continuous recognition of our proposition.
For the World Cup, we created graphics that perfectly captured the spirit of the moment. Our strategy included monthly giveaways that resonated with the excitement of the world's biggest sporting event. What set apart our marketing was our ability to understand and respond to what the audience truly wanted to see on social media. This approach allowed us to stand out significantly from our competitors. It was an incredibly rewarding experience where each effort translated into a deeper and lasting connection with our followers.
Proyecto personal
Colorete is my personal venture, an art workshop for children where we nurture creativity in the little ones.
I have always enjoyed teaching and inspiring creativity in people. I firmly believe that art is one of the most powerful ways we have to express and share our emotions as human beings. To me, every artistic expression is beautiful because it embodies the feelings and dedication that a person puts into their creation. At Colorete, I combine my passion for creativity with my deep connection to children.