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Graphic Design and ​Marketing Strategies

Melisa

González

En​glish

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Me​lisa Gonzalez

Graphic Design and Marketing Strategies

melisagz@gmail.com

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About me::


I am a creative individual with an innate ability to capture the emotional ​essence of visual arts and the communicative and functional aspects of ​graphic design. My focus also extends to the more commercially-oriented ​areas of marketing, where I find true fulfillment.

My passion for design began in childhood, and throughout my career, I ​have developed a deep appreciation for marketing, which I consider a ​field in constant evolution and full of opportunities for innovation.

Ingenuity and effective communication are two of my greatest strengths. ​I have worked across diverse fields, with each experience enriching my ​perspective and contributing to my professional and personal ​development.

I actively share my graphic work and value constructive criticism. I firmly ​believe in the importance of receiving feedback from colleagues and ​friends, as their ideas and perspectives are essential for refining my ​projects.

I am constantly seeking to expand my knowledge and am passionate ​about disruptive ideas. My goal is to continue growing and deliver ​significant value in high-impact professional environments.


Web Design

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I designed this landing page with the purpose of ​increasing sales conversions. In the first iteration, it was ​primarily used as an ad in Analytics. In the second iteration, ​a lead magnet was implemented, expanding the landing ​page to include more links and connect it with the ​company's main website.

Branding

My client's goal was to stand out with a ​simple yet memorable logo for her ​venture, using a soft and appealing color ​designed specifically for children. ​Additionally, she sought thematic ​customization that captured the ​characteristic fun of birthdays.

Monona, a gourmet chocolate ​shop, was looking for a simple ​yet distinctive logo.

Jardines Alejandro is a parks and gardens company in Buenos Aires that was looking for a simple logo reflecting ​simplicity. Additionally, they aimed to develop comprehensive branding including stationery and apparel.

MadeRo is a Tandil-based company specializing ​in the construction of wooden houses. My client ​sought a logo that would convey the essence ​and quality of their materials. The outcome was a ​logo that not only highlighted the uniqueness of ​their projects but also communicated the raw ​materials and reliability of their work in the ​construction sector.

My client, an electrician, was looking for a distinctive logo that would set him apart from the competition. ​He wanted something simple yet impactful, with colors that reflected professionalism and modernity. ​The result was a design that positioned his brand as a leader in the electrical sector.

Rebranding

Rebranding for Intermedia IT. You can view the complete ​work at this link:

Social media

Tarjeta Elebar

In Elébar, we implemented a monthly ​marketing strategy that proved highly ​effective in increasing engagement and ​converting it into sales. Each month, we ​organized a giveaway of popular products to ​capture our users' attention. The prizes, ​while not extravagant, generated significant ​interest thanks to a carefully crafted visual ​campaign. From graphic design to selecting ​trendy products, every detail was ​meticulously planned to maximize impact. ​Once winners were chosen, we invited them ​to a personalized award ceremony where ​they were warmly welcomed with ​professionalism. During these gatherings, ​we took advantage of the opportunity to ​capture photos and conduct interviews, ​creating content that not only celebrated ​the winners but also strengthened public ​trust in our brand. This combination of visual ​strategy, emotional engagement, and

commercial opportunity allowed us not only ​to connect with our audience but also to ​translate that connection into tangible sales ​and long-term brand loyalty. This process ​not only celebrated the winners but also ​strengthened public trust in our brand. It not ​only generated engagement but also ​provided strategic opportunities. As winners ​shared their experiences, our advisors had ​the chance to discreetly present our card ​and its benefits. This blend of visual strategy, ​emotional commitment, and business ​opportunity enabled us not just to connect ​with our audience but also to translate that ​connection into tangible sales and long-​term loyalty to our brand.








Furthermore, part of our strategy involved designing disruptive graphics that captured the audience's ​attention. Through focus groups, we understood the importance of creating visually striking designs, even ​when the commercial offering remained constant. This tactic not only kept our brand image fresh but also ​ensured that each campaign resonated effectively with our audience, thereby enhancing engagement and ​continuous recognition of our proposition.

For the World Cup, we created graphics that perfectly captured the ​spirit of the moment. Our strategy included monthly giveaways that ​resonated with the excitement of the world's biggest sporting event. ​What set apart our marketing was our ability to understand and ​respond to what the audience truly wanted to see on social media. ​This approach allowed us to stand out significantly from our ​competitors. It was an incredibly rewarding experience where each ​effort translated into a deeper and lasting connection with our ​followers.

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Proyecto personal

Colorete is my personal venture, an art ​workshop for children where we nurture ​creativity in the little ones.

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I have always enjoyed teaching and inspiring creativity in ​people. I firmly believe that art is one of the most powerful ways ​we have to express and share our emotions as human beings. To ​me, every artistic expression is beautiful because it embodies ​the feelings and dedication that a person puts into their ​creation. At Colorete, I combine my passion for creativity with ​my deep connection to children.